Founder and managing director Andrew Fowler says the company’s growth has been shaped by practical experience, accountability and a commitment to continuous improvement.
Braemar, NSW: In conversation with Built Offsite, Andrew Fowler, founder and managing director of AUSTRUSS, said industrialised construction has never been about following trends. Instead, the company’s growth over more than two decades has been driven by solving practical construction problems—an approach that continues to shape its evolution from light gauge steel framing to advanced Design for Manufacture and Assembly (DfMA) systems. (main image: Kellyville North Public School, NSW, where AUSTRUSS delivered an integrated light gauge steel wall and roof framing solution to support improved construction efficiency and project delivery.)

Today, AUSTRUSS designs, manufactures and installs prefabricated structural systems for a broad range of projects, including schools, hospitals, aged care facilities, commercial buildings and major infrastructure. Fowler said that breadth of experience has exposed the business to increasingly complex challenges, reinforcing a philosophy that every project begins with understanding the problem before developing the solution.
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Every project starts with a problem to solve
“I still see myself as a problem solver,” Fowler said.
“Every one of these projects that we’ve innovated on has come to us as a problem. The client couldn’t solve it, or they knew we’d solved something similar before, and they’ve asked us to look at it. That’s still the crux of what we do today.”
That philosophy has shaped the way AUSTRUSS operates. Rather than positioning itself solely as a manufacturer, the company has continued to take responsibility for installation, ensuring lessons learned on site are carried back into design and production.
“When we started, I had to install the product because builders wouldn’t use steel unless we guaranteed it,” Fowler said.
“We’ve just kept doing it. It means if something isn’t right, it comes back to us. We’ve had to solve those problems ourselves.”
For Fowler, that direct involvement has become one of AUSTRUSS’ greatest strengths. Practical construction experience informs every stage of the business, creating a continuous feedback loop between design, manufacturing and site delivery.
AUSTRUSS is currently developing a new “kit of parts” system that Fowler says will build on the company’s experience delivering DfMA projects across the education, health, aged care, infrastructure and commercial sectors. While work continues on the concept, he says the objective is to develop systems that improve construction outcomes through better design, manufacturing and delivery.
AUSTRUSS delivers prefabricated light gauge steel structural systems across education, healthcare, commercial and residential projects, applying DfMA principles to improve construction efficiency and quality.
Building capability for the next generation
For Fowler, the next stage of AUSTRUSS’ evolution is being shaped as much by investment in people and digital capability as manufacturing itself. While factory technology has advanced significantly, he believes the greatest gains now come from improving the way information moves through the business.
AUSTRUSS has invested heavily in bespoke software capable of managing increasingly complex projects, allowing detailed design information to flow directly into production.
“The bottleneck isn’t manufacturing,” he said.
“It doesn’t matter how many roll formers I put on the factory floor if I can’t get the work out of the design office any faster.
“Our focus has been on reducing that bottleneck. If we can standardise parts of the process and use technology to help our designers, we increase output without replacing people.”
Artificial intelligence, he believes, should complement experienced designers rather than replace them, enabling teams to process more work while retaining the knowledge and judgement that comes from years of practical experience.
Looking back over more than two decades in business, Fowler said one of the biggest lessons has been the importance of investing in people.
“If I was starting again, I’d put twice the emphasis on developing people,” he said.
“I’d build parallel capability across the business rather than relying on one person in a particular role.”
Ultimately, Fowler believes industrialised construction will only achieve its potential if the industry remains focused on delivering better buildings rather than simply building them faster.
“I’d like to see everyone building buildings they’re incredibly proud of,” he said.
“They need to be better buildings than could be delivered through traditional methods. That’s what prefabrication should be about.”
That philosophy extends beyond manufacturing systems to the relationships AUSTRUSS builds with its clients. Fowler said the company has earned long-term trust by taking responsibility for resolving issues rather than shifting accountability elsewhere.
“If I’ve had a problem, I’ve gone and fixed it,” he said.
“The clients want honesty. They want someone who’ll turn up, solve the issue and move on. That’s how you build confidence, and that’s how you build long-term relationships.”
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